Now something I’ve never particularly expanded on before is the concept of design beyond the realms of fashion. Yes indeed, I’ve touched on the art form that a classic Prada dress could be, but I’ve never physically explained to you all my love for lettering. This infatuation I possess with big, bold letters is one I think that stems into my addiction with printed T-shirts, although any colour will do there’s nothing more powerful than a stark black statement emblazoned across an otherwise freshly white canvas.
Now let’s transfer this into advertising. When flicking though a glossy magazine or a Sunday paper supplement, my eyes are drawn to the simple headings over swirly calligraphy instantly. The way the brand states there name is crucially important. With Chanel boldly yet somehow simply printed across a screen back dropped with Freja Beha Erichsen it demands a sort of attention and arrogance that only a company like Chanel could.
